• Strategic planning and overseeing the department consisting of Consumer Engagement Testing and Product Usability & Foods Testing
• Conducting research to help align product testing with consumer needs and wants
• Conducting ethnography and in-depth interviews to observe consumers in their contextual environment

• Taking the existing Usability Research lab and services to the next level to allow increased throughput of studies and more testing options
• Expanding the lab capabilities to offer remote viewing, remote testing, web and mobile studies with and without Eye-tracking,
• Conducting small and large studies including testing of cross-category websites, iPhone/iPad apps, prototypes, etc.
• Manage usability research vendor relationships

• Conducted user experience studies such as usability tests (task-based, participatory design, benchmarking, prototype, etc.), heuristic/expert reviews, card-sorts, q-sorts, ethnographies, etc. averaging 3-4 studies per month
• Studies included testing of the online storefront, customer account management application, complex applications (website builder tool, hosting control panel, ecommerce website management tool, etc.), mobile applications and websites, etc.
• Evangelized findings and provide actionable recommendations to cross-functional teams
• Conducted events such as brown-bags and workshops across the company to increase awareness and empathy for end-users
• Managed usability research recruiting vendor relationships
• Managed Usability Research team

• Worked in cross-functional teams to determine project requirements
• Worked in an Agile team to develop the Website Builder tool
• Developed wireframes and flows for tools such as The Project Scoper and the Coupon creator for the LinkTogether community
• Created revenue enhancement workflows for the Storefront website focusing on upselling techniques

• Finding common ground between business objectives and user wants, needs and expectations
• Creating information architectures, interaction diagrams, transactional flow charts, wireframes and prototypes
• Executing and analyzing quantitative and qualitative research
• Synthesizing research -translating research into solutions
• Modeling behavior and process/task flows
• Creating and researching persona/scenarios/storyboards
• Defining user requirements
• Planning, facilitating, analyzing and reporting on usability testing
• Consulting on the visual design and development of user interfaces
• Evangelizing usability concepts within the team and to external business stakeholders
• Staying actively involved in the Usability/Information Architecture/Human Computer Interaction professions; staying current on all important usability and IA research and solutions attending and presenting at industry conferences, networking with other leaders in the field

• Working directly with clients in a discovery process to identify their project's intent and requirements
• Articulating relevant principles for organizing information that balance user expectations and business needs
• Using the company’s established methodology to refine project needs
• Producing detailed site maps and descriptive content outlines
• Presenting I.A. to clients, solicited feedback and revising documentation
• Working with site producers to translate I.A. into a working model through a CMS
• Developing, conducting and analyzing usability research

[2002 to 2005] Positions held at Kent State University, Kent, Ohio

• Multimedia Developer, Educational Technology and Distributed Learning, 2005
  Conducting consultations with faculty members and developing multimedia components for courses. Conducting research on upcoming educational technologies.



• Vista Consultant & Usability Researcher, New Media Center, 2005
  Creating and conducting training seminars on WebCT Vista for faculty members. Conducting usability testing, research and recommending information architecture.



• Studio Educational Consultant, Faculty Professional Development Center, 2003 to 2005
  Provided support to Kent State University faculty and graduate students for software and hardware to enhance teaching. Conducted workshops on Web Design, PowerPoint, Charting & Drawing and Computer Maintenance for non-technical and technical faculty and graduate students. Conducted one-on-one consultations on merging technologies with pedagogy. Developed and maintained a dynamic ASP/Access back-end for the fpdc website. Developed an Office Management solution using FileMaker Pro. Performed statistical analysis of usage data for budget and grant reviews. Created CD-ROM and DVD presentations.



• Instructor: Multimedia Software Development, ESL Center, 2002
  Provided specialized workshops on producing interactive educational software for online and CD-ROM media using Director and Flash.



• Web Developer, Department of Mathematical Sciences, 2002
  Created a dynamic PHP/MySQL and Flash website and content management system.

• Developing W3C compliant websites for clients
• Creating CD-ROM applications using HTML, Director and Flash
• Conducting testing for cross-browser and cross-platform compatibility and implementing appropriate modifications

• Creating a website front-end for a financial portal which monitors the stock market
• Designing a logo based on the company branding
• Researching and writing primers for beginners in the stock market

• www.eWebWatch.com (2000): Producing preliminaries for a finance-based website.
• HomeLand Networks (2000): Producing a graphical user interface for an online virtual mall
• Star Safe (2000): Creating a functional prototype for software which tests the training provided to hospital nursing staff
• 6 Billion (2000): Producing an interactive demonstration for a network game based on a board game - 6 Billion ®
• National Youth Week 2000 (2000): Collaborating to develop a website for the Department for Education Training and Youth Affairs (Ministry of Education - Australia)
• Studio Learning (1999): Coding in Lingo for a multimedia presentation CD-ROM containing a paper written by Dr. Kathy Blashki
• Sound in Multimedia (1998): Creating a framework for a website which demonstrating ways in which sound is used in Multimedia
• Dinner Plain (1998): Producing a prototype of a website for an Australian ski resort - Dinner Plain

• IA & Usability: Visio, Inspiration, MS Project, Morae, Camtasia
  
• Graphics & Animation: Illustrator, PhotoShop, Fireworks, Flash
  
• Web & Multimedia: AfterEffects, Premiere, Director, Dreamweaver
  
• Database & Programming: ASP, HTML, Java, PHP, MYSQL

• Richmond User Experience (RUX)
• Usability Professionals Association (UPA)
• Interaction Design Association (IXDA)

• Columbus Young Professionals (CYP)
• Northeast Ohio Usability Professionals Association (NEOUPA)

• "Getting to Know the Small Business Customer and Evolving Products to Work for Them"
  The Market Research Event Conference, 2009


• "Bringing Your Persona to Life"
  Internal workshop, 2010


• "Meet the Personas"
  Internal workshop, 2010


• "Eye-tracking 101 series"
  Internal seminar series, 2009

• Usability Professionals’ Association 2008 International Conference, 2008
  Presented by Usability Professionals’ Association


• Spring < br/ > Conference, 2006
  Presented by SEOCATS


• WebCT Vista Workshop, 2005
  Presented by WebCT, Inc.


• Assessing Our Work: Developing an Integrated, Data-Drive Evaluation System, 2004, 2005
  Faculty and TA Development, The Ohio State University

• Facilitating adolescents and adults with diasabilities at the Next Chapter Book Club in Columbus, Ohio.
• Participating in the "Kent State University - Outstanding Teacher Award" selection committee in Kent, Ohio.
• Conducting a "Girls in Technology" seminar in high schools statewide in Victoria, Australia
• Participating in an International Cultural Exchange for outreach in local elementary schools in Victoria, Australia
• Teaching swimming at Grace Haven (Singapore), a home for abused children.
• Assisting in social service at Singapore Association for the Deaf.