As a User Experience practitioner with over 15 years of industry experience, I am driven by the challenge of evolving technologies and user interfaces to be simple and easy-to-use for end-users and customers. With my multi-disciplinary, strategic and applied background, I bring a compelling combination of drive, creativity and practicality, offering:
Ecommerce & Mcommerce • Mobile App and Mobile Site UX • One-on-one User Interviews • Participatory Design • Heuristic or expert review • Personas & User Profiles • Card sorting •
Q Methodology • Surveys • Usability testing (informal, formal, on-site, remote, moderated and unmoderated) • Eye tracking • Contextual Inquiry & Ethnography • Competitive Benchmarking • Focus groups • Web metrics/logs analysis
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 Find me on Linkedin: CharuA
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